The new feature allows users to import leads directly from ads in the Meta Ads Library, making it easier for businesses to discover and capture potential customers. By browsing the Meta Ads Library, users can identify ads relevant to their industry, target audience, or region, and automatically extract lead information such as business names, contact details, and engagement data. This powerful tool helps streamline lead generation by turning ad insights into actionable contacts, saving time on manual research and improving the efficiency of sales and marketing efforts.