Filtering leads by the number of friends, connections, or followers helps you focus on prospects with the right level of reach and credibility for your goals. It allows you to quickly identify highly influential leads for partnerships or promotions, while also filtering out accounts that may be inactive, low-quality, or unlikely to convert. By narrowing your list to leads that meet clear engagement criteria, you save time, improve targeting accuracy, and ensure your outreach efforts are directed toward people who are more likely to deliver meaningful results.